Smarketing: Aligning Your B2B Sales & Marketing Teams

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3 Top Tips for Getting Your Product to Market

Every year millions of people dream up new products. Dreaming up a potential product and realising that dream are two very distinct and different things though.

Further, getting a product, even when it has been created (at the very least as a viable prototype) to market is another hurdle entirely, and all too often the one that in fact fells many a would-be inventor, business person, entrepreneur or start-up.

For that reason, here are three top tips that aim to simplify and as well provide those trying to float their idea or product into the often choppy waters of a given market a hope of doing so.

  1. Understand the Design Process

Some of those attempting to get a product (of any kind) to market will already be rolling their eyes or sighing at this first tip. None the less it remains a top one to understand every aspect of the design and product development process. Failure to fully comprehend and exploit each design stage (and there are quite a few of them) results in creating a product that fails to get to or succeed in the marketplace because it fails to reach its full potential – all through a creator’s failure to spend enough time or effort studying and facing the often harsh realities and tricky questions posed during a product’s developmental stages.

Therefore, to not only give your idea the best chance of getting to market but as well of dominating its intended market (or at least avoid sinking in it), ensure you are well versed in the design process and exploit every opportunity to better your product these stages provide. To do so and to challenge those who think they know it all already, refer to the Your Article Library website where you will discover the tersely written article and guide: New Product Design Process: 6 Major Steps Involved.

Meanwhile, and because it matters, for those yet to begin or embark on the actual product design and development process, an equally valuable (and bonus) tip is to take that initial and necessary product research stage seriously. The initial product research stage serves to make or break the hopes of an idea ever becoming a reality by being objective about it, which can and will stand to save yourself a lot of time, money and heartache otherwise wasted on a product that was perhaps doomed from the get go, provided you take the research stage seriously and do not let your heart govern your head, of course.

  1. Ensure Your Product Reaches its Full Potential

Ensuring a yet to be product reaches its full potential in 2017 and so stands the best chance of making it to market, and beyond that succeeding in the marketplace, involves and will be determined to an extent on the technologies used to develop and turn it from an idea into an actual product or prototype.

Hence, it is imperative that you do not only utilise said technologies but that (and in order to do so) you are aware of what they are, why they are used and how to make the best us of them.

Then, for those who are not currently well versed in ‘CAD’ or think they are yet cannot answer the question: why is PTC Creo Parametric revolutionising 3D product design? now is the time to find out. After all, it could determine the future of not only your product, but your career.

Fortunately, studying up on the software used today in product design and development is easier than ever before. To prove as much, give the guides, guidance, explanations and discussions provided by experts Cambridge Design Technology a going over.

  1. Secure Investors

Most would-be or even established inventors, designers and product creators cannot afford to finance their own product development. Of those do manage this, many more cannot afford to get their finished product to market. Consequently, the question of how to find a or several potential investors is likely to crop up during some stage of a product’s design process.

It is not only imperative in most cases and for most inventors and product designers to secure investors though; it is equally important to secure the right investors – and to know that the right investor is not always one who is willing to throw the most money at a product or even offer the best deal in terms of what percentage of a product or company they demand.

Often, and especially in the case of first time or fledging start-ups, it is tempting to pick an investor based on which offers the most financial backing whilst demanding the smallest stake in said product or business. The reality though is that it is often worth being somewhat flexible or at least open to negotiation as the most appropriate invest will recognise this and almost certainly use it as leverage – and whilst investors can often afford to be ‘picky’ and even let a potential investment slip through their fingers if a deal cannot be struck, it can swiftly end an inventor or would-be businesses’ hopes of ever making it to market or getting off the ground.

For this reason, it is as important to learn how to approach and pitch to investors as it is to understand the design process. Then, if you are yet to secure an investor or haven’t before attempted to do so, before throwing yourself and your product to the proverbial wolves or dragons (to allude to the hugely popular UK and investment orientated BBC2 TV show, Dragon’s Den), give the Forbes guide: How to Sell Yourself to Investors a read through.


The Problem with Trying to Design Your Own Website

You probably know about some of those template website companies where you can design your own website and host it on one of their servers. These companies boast that you can create your personalised website in minutes and get your business off the ground in a matter of days. While these websites are easy to use when it comes to creating your own website, you might find that some of the features may be lacking.

You should know that there are a lot of benefits you will miss out on when you purchase a subscription to a build-your-own website company. These crucial functions will only be available to you when you hire professional website builders to make your website for you.

Responsive Features

While you might be able to find a really cool template from a build-your-own website company, you won’t really be able to customise the responsiveness of your website. But what is website responsiveness? Well, a responsive website essentially allows you to view your content on any platform including mobile phones, tablets, and desktop computers. The purpose of a responsive design is to ensure that all end users can view the content on your website and access it with ease.

Without knowing what you’re doing, it can be very difficult to design a responsive website on your own. While a template website maker might claim to be able to make you a responsive website, it won’t look as good as a website that a professional can make for you in HTML5.

SEO Capabilities

If you’re not familiar with SEO, you should definitely be using it for your business. SEO uses keywords to rank your page on a search engine so that when an end user searches for something relating to your product, service, or solution, he or she will see your website listed on the search results page. You need to be able to use keywords in your web page titles, metadata, and even your image tags as well as in the copy on your website.

If your website can’t handle SEO implementation, it’ll be very hard for anyone to find your website when he or she searches for something similar to your product, service, or solution. Professional website builders can ensure that your website has the capability to implement any keywords you need. While SEO is also a strategy best left to professionals, you should definitely make sure that your website can handle keywords.

Melbourne website developers are not hard to find and it’s worth hiring professional website builders to build your website for you. While it might seem easier to use a template, you won’t get the same kinds of benefits that you need in order to keep your business running.

With a custom-built website, you can control everything from the contact forms to the colour scheme. A custom website can reflect your brand better because professional website builders can implement your ideas and ensure that all your landing pages look consistent. If you’re in need of a new website for your business, don’t try to build it yourself. Instead, simply hire some professionals to build the website for you.


Marketing Strategies for Small Businesses

Any small business needs to be marketed, especially in the modern world of commerce, and while the Internet is fast becoming a popular way to reach target audiences, we must never underestimate the power of billboard advertising. The modern business needs a combination of digital and traditional marketing in order to be successful, and with the right branding and marketing techniques, it is possible to gain an advantage over the opposition.

Digital Marketing

Of course, no company could overlook such an essential part of the marketing campaign, and that would begin with website design. Outsourcing is a great tool, and it definitely has a place here, with online solutions that can really make a difference. The right web developer could design and create the perfect platform to launch your business online, and with the right help in digital marketing, your message will reach all the right people.

Social Media

Sites like Facebook and Twitter account for millions of consumers who prefer to order products via social media outlets, which means you need to create accounts and start to upload dynamic content, with the aim of building a following. Smartphone users make up a large majority of consumers, so your online media should all be mobile compatible, and you need to have a strong online presence across a range of Internet platforms.


The right signage is critical, especially if you have a retail outlet, and if you are branding, a series of well-placed billboards is perhaps the best solution. There are online contractors with billboard signs for sale, and they handle every aspect of the project, from initial design to the final fitting of the billboard. The location is every bit as important as the message, and by dealing with an established contractor, you can reap the benefits of many years’ experience in locating advertising billboards.

Safety is paramount when installing billboards, and the foundation needs to be more than adequate for the size, as it must endure the extremities of the Australian climate, and with an established company who know the strict rules and regulations, you can relax and focus on other aspects of the business.

Word of Mouth

Although we focus on digital marketing, the tried and trusted recommendation should never be underestimated, and with exciting discounts for existing customers who recommend a friend, you can make some impressive gains in revenue. Encourage your clients to discuss their experience with their friends and colleagues and create an impressive list of testimonials, which can be used to assure potential customers that your business is on the ball.

Project the Right Image

Image is everything in business and your company should be dedicated to customer satisfaction, even if it means losing money. By ensuring that all your customers are happy, you have the foundation for solid and sustainable growth.

The best solution to all your marketing needs lies with an experience agency who can direct your marketing strategies and help you to create a strong reputation that will be the platform for success.


Guide to choosing an SEO agency in Cheshire

Search Engine Optimization or simply SEO allows your content or website to rank properly in search engine results. Having a website is crucial for the success of your business. Search Engine Optimization techniques can also be applied to personal websites to help promote your content on the Internet – by making it more visible to more people. When we take a close look at SEO strategies and why you need to hire a company to take care of everything for you, we realize that working with a local Search Engine Optimization agency has many benefits.

If you live in Cheshire or have a local business in the city, you are going to require the services of an SEO agency to help you grow your business. Before you hire any SEO agency to handle your website or content, you need to do a thorough analysis of what needs to be done. This step is important because it will give you a clear picture of your SEO needs. You can achieve this by using free web management tools that are available on the Internet. Knowing your SEO needs will help you make smarter decisions when it comes to choosing an SEO agency in Cheshire.

Why hire a an SEO agency

When you choose the right Search Engine Optimization agency to handle your SEO needs, you are setting your business in the right direction because your website and content will get all the publicity it needs. Hiring an agency simply means you are leaving everything in the hands of professionals – since the agency probably have experience handling many different clients, they can come up with the ideal SEO strategy to help grow your business in Cheshire.

Hiring a local SEO agency

You can greatly benefit from the services of a local SEO agency in Cheshire. The entire process of Search Engine Optimization is closely related to content creation. This basically means that you need to hire an agency that can easily be contacted any time of the day. Hiring a local agency has many advantages. If your SEO strategy is not producing the right results, you can easily let the agency know about the situation and they can fix any issues quickly. When choosing a local SEO agency, be sure to ask useful questions such as the type of SEO strategy they have used in the past and how successful they can make your business.

Although you can get such information from their website, one of the advantages of working with a local SEO agency in Cheshire is that you can simply visit the agency if you have the time. Meeting the company will give you the opportunity to ask any question you might have about their SEO services in Cheshire. Remember not to jump into conclusions without proper research when it comes to choosing an SEO agency in Cheshire, be sure to choose only the best company that has high success rate, modern SEO tools and strategy.


Reach Out to a Whole New Audience with Stunning Corporate Videos

As a business, you’ll naturally want to get the very best results out of your marketing. You’ll want content that potential customers can really engage with, and which will convince them that your products or services are the perfect choice. To that end, professional marketing videos are one of the best choices available to you. Video marketing has so much to offer, and what’s more, it can be easily adapted to your needs and target audience. A company like The Marketing Café can produce any type of video you could possibly want- and to help you make your decision, here are some of the most common types of corporate video used by successful companies around the world:

Company Profile Videos

Looking to build a buzz around your business? Then a company profile video is a great way to do that. This type of video will be structured around your brand identity, to show viewers what makes you so special. As with the other types of video in this list, there are plenty of different approaches to company profile videos. However, the most common one involves putting your staff in front of the camera, to give a human face to your company. If consumers are better able to relate to your business, they will be more likely to see you as a reliable, approachable company- meaning you will be their first port of call when they need the services you offer.

Testimonial Videos

As well as explaining who you are and what you do, effective marketing content should also explain why consumers should choose you. Testimonial videos are a great way of doing that, since they set you up as a reliable company that receives great feedback from customers. By taking authentic customer feedback, and then building a convincing, engaging video around it, you’re able to show off your strengths and your past achievements. Consumers will be looking for a company with a track record of success, so that they can be sure they will get top results- and a testimonial video is the ideal way of doing that.

Product Demonstration Videos

They say that a picture is worth a thousand words, but when it comes to showing just how your product works and what it has to offer, a product demonstration video is worth even more. However well-written a product description might be, a video is both more immediate and better at explaining what your product does. Consumers tend to be pretty wary of written descriptions, too, since they often come laden with thinly-veiled marketing speak that only offers vague promises. A product testimonial video, on the other hand, put everything on the table- customer can see exactly what they will be getting for their money, helping them to decide that your product is the perfect choice for them.

Event Documentation

Putting on events is a great way to reach out to new customers and get people talking about your business. If you don’t film those events, though, then you’re severely limiting the impact that they could have. As well as giving you great results on the day, a video of your event will help you to reach even more people with your message. What’s more, they also show that your company is one that cares about its place in your industry, and wants to be seen as a real figurehead. These event documentation videos don’t just have to cover public events, either. You can also use them to show off any awards or milestones your company has achieved, to share your success with the whole world- and improve your reputation, too.


Change your life by learning the art of trading

Why do you think that Forex market is wonderful? Why do you think that it is famous? Why even naïve traders find it easy? Not all the naïve traders find it easy but most of the naïve traders do. The Forex market is a wonderful market because it offers many advantages. Even if there are risks, the traders will be able to overcome the risks, so most of the traders consider Forex as the best. With online trading, the advantages have increased even further, and it has become easier so the naïve traders like the Forex market more. The traders in the United Kingdom believe that Forex is wonderful because they have become successful through it. They have become successful because of their dedication towards the market. They have been naïve traders once, but with the time and experience, they were able to improve their trading career. Not every trader is successful in trading because not everyone can dedicate their time and energy to learn. Most of think that Forex is almost like gambling well, it is not at all similar to gambling. If you consider gambling it will not require knowledge or anything but Forex needs awareness, education, dedication, passion, patience and beyond. You should never compare Forex to gambling. Let us read further.

Grasp the basic

If you are a naïve trader, you will find it hard to learn the market thoroughly. But you can grasp the basic knowledge. Most of the naïve traders enter the market without even learning the basic, so they think trading is hard. You do not have complex things to learn to be honest; Forex is simple if you learn the basics thoroughly. If you consider the Forex market in the past, you would have found it hard to learn about, but now, with the technology, nothing is difficult or impossible. You can simply find the essential information through the search engines as improve your knowledge. But you should bear in mind that there can be scams so make sure to find the reliable websites to enhance your knowledge.

Forex development

Everyone knows Forex trading let alone the ways to trade it. How does everyone know Forex trading? How has it become so famous? Actually, with the advancement of technology Forex started to develop more and more and now, Forex is at its peak due to the technology. If you want to find a trading platform, there are many choices for you. You should spend some time to decide whether it is good or bad. So, likewise, through technology, the overall success of the Forex market has reached up to the sky.

A supporter

In fact, you can find a broker to make trading even more comfortable. If you think that you can’t the right way, then it is better to try demo trading. In the Forex market, you will have solutions for any issues, so it is obvious that Forex is a wonderful market.

You have only one life to lead. If you don’t live your life to the full, then you are the one who is responsible for this. Those who are world famous and very rich in today’s world have made their fortune based on their intellect. None of them has a huge fortune from their birth. Read the story about Chris Gardner. He was a homeless man with a kid. He used to sleep in the public toilet with his little kid. But he was determined to change his life by hard work. It true that he had to struggle a lot, but eventually he managed to become a billionaire in this world. If you work hard, then you will get a positive result. Never get upset by seeing your failures. Believe in yourself and start your trading career after learning all the details of this market.



How to create a perfect marketing campaign template

Creating a marketing campaign can be stressful at the best of times. In the worst case scenario, it can be painful and devastating. You need to make it a success from the off as your plan defines your future perspectives. It sounds obvious but as soon as your undertaking goes wrong, it may mean that it was doomed from the start due to lack of proper planning. It can easily become a waste of time, effort, and money.

So, how can you ensure that a marketing campaign is set up to succeed? Well, one possible way of doing this is to create a visualized plan from the start. Of course, for some even this step can cause a problem as without proper experience you can easily miss lots of important phases. Luckily, there are solutions in the market that offer ready-made help right away. This solution is a template. In our case, a marketing campaign template that will allow you to properly work with your campaign.

What are the benefits of using a ready-made template?

  1. Structure

Having a marketing campaign template allows you to get down your ideas, phases, dates, and milestones on paper or in a special tool in a structured manner. You can always refer to it, re-read to make sure that what you have down makes sense, enter changes that will occur, and follow all the dates and actions. It keeps things simple and easy and allows you to keep a proper structure. This, in turn, means your marketing campaign stands a much better chance of being successful.

  1. Time saving

Another benefit of using a template is that it helps you to save on your time. First of all, all typical of a classical marketing campaign steps are already included in it. You simply don’t need to reinvent the wheel – you have everything structured in one place. Moreover, most of the templates are flexible. It means that you can delete or add anything you need thus converting a template into a mixture of pre-defined and personal phases.

Secondly, by having a guide in front of you, you prevent yourself from going off on a tangent or losing where you were and not being able to remember. Just one glance and you are again in your campaign.

  1. Automation

It is convenient to work with specialized tools and services as all the processes in them are automated. Once you made a change, it is already reflected in it and has an impact on other actions and phases. Do you need to remove a task or date from a template? No problem as this action requires just a few clicks.

  1. Efficiency

If you run a successful campaign and you really like your template, you can use it in the future. This partially refers to the second bullet in the list – it saves time. Also, it allows you to upgrade yourself as a marketing manager: with the course of time, you’ll get more and more experience in planning and managing campaigns.

How to find a marketing campaign template that will fit you?

There are plenty of tools, online or offline, that offer templates. They deploy different approaches. So, you need to make a search and find out which one meets all of your requirements. Thus you significantly simplify all the processes that are required to successfully complete your plan.

Gantt chart marketing template

To save your time on searching, here is one of the widespread tools for creating projects and campaigns – a Gantt chart. For example, you can use a ready-made marketing campaign template in GanttPRO Gantt chart software.

In a Gantt chart, you can easily create tasks, subtasks or groups of tasks thus entering all important phases of your marketing project. The following steps can be included (but not limited to) in your plan:

  • Marketing goals.
  • Target market and customers.
  • Your USP (Unique Selling Point / Unique Selling Proposition).
  • SWOT Analysis of your market and competitors.
  • Marketing Channels.
  • Budget

In online Gantt chart software, it all has great visualization on a timeline. It means that every tasks, phase, action or milestone has its start and end dates. Also, it is possible to set dependencies between phases, track the progress as well as collaborate with your team (it is highly likely that you are not alone in your marketing project). To cut it short, a Gantt chart template is a robust solution for managing marketing campaigns.